Enter last month's numbers from Meta Ads Manager and your sales book. Everything updates as you type. Nothing is saved or sent anywhere.
Facebook + Instagram ads, total for the period.
Each sale costs you
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Your average order, three ways
What's inside the marketplace numbers
Amazon.in — referral fee () + closing fee by price band (₹5–₹56 per order, Easy Ship rates). Since March 2026 fashion jewellery priced ₹1,000 or under pays zero referral fee.
Etsy India — 6.5% transaction fee + 5% + ₹25 payment processing + 0.29% regulatory fee + ~₹18 listing fee per item. Payouts arrive in USD via Payoneer, so allow roughly 2% more in conversion costs (not included below).
All three channels exclude your product cost, packaging and delivery. Marketplace fees attract 18% GST, which a GST-registered business claims back — so it's left out here. Meta ad invoices carry the same 18% GST, so the comparison stays fair.
The risk is different: marketplace fees are only charged when something sells — no money upfront, and their footfall brings you buyers you never had to find. Ad spend is paid whether it converts or not. Many jewellery brands run both: marketplaces for low-risk growth, ads to push their own bestsellers.